Moynihan Food Hall/ New York, NY

Launched in 2011 on the Upper West Side, Jacob’s Pickles has quickly become a New York staple.  We were asked to reinterpret their aesthetic for the design of their new Moynihan Food Hall location.  We were able to showcase their heritage graphics and beloved signage through illuminated marquees and custom mosaic tile.  Integrated refrigerated cases and custom lighted shelving showcase their signature products while evoke the design language of their flagship restaurant.

Designed in collaboration with Handwork Art and Design
Photography by Perry Hall